Blog
Meta Andromeda: A Practical Guide for Marketers
Meta’s Andromeda represents a redesign of how Facebook and Instagram select ads, shifting the emphasis from advertiser-driven audience definitions to a retrieval-first artificial intelligence system.
Is Your Business Ready for AI-Powered GEO Discovery in 2026?
For years, we’ve been obsessed with what people are looking for. Things change and now, it’s time to be focused on where they’re searching and
An Ultimate Guide to Ranking in Google’s AI-Powered Search
Google still handles about 90% of global searches. But with AI Overviews (SGE, Search Generative Experience) taking centre stage, visibility now goes to pages that
SEO, AEO, and GEO: Integrating Strategies to Maximise Visibility
Search is no longer a single stage. People move from classic results to instant answers and AI-written summaries in seconds. Brands seeking support face the
How AI is Revolutionising Digital Marketing in 2025
Artificial Intelligence (AI) is transforming how businesses connect with audiences. In digital marketing, it enables faster, smarter, and more personalised campaigns than ever before. For
Google’s AI Mode Is Here: What Small Businesses Must Do Before 2026
Google’s move from ten blue links to AI-generated summaries is no longer a lab experiment. A recent data shows that the share of news queries
