Blog
ChatGPT Ads Are Coming: A Practical 2026 Guide for Brands
You can feel the mood shift in marketing teams. Budgets are already stretched, reporting is messy, and every platform update seems to arrive mid-campaign. Then
The 2026 SEO Playbook: How to Win When AI Becomes the New Front Door
For years, “search” meant scrolling a results page. That habit is changing. More people now begin with an assistant that summarises options, recommends a choice,
Meta Andromeda: A Practical Guide for Marketers
Meta’s Andromeda represents a redesign of how Facebook and Instagram select ads, shifting the emphasis from advertiser-driven audience definitions to a retrieval-first artificial intelligence system.
Is Your Business Ready for AI-Powered GEO Discovery in 2026?
For years, we’ve been obsessed with what people are looking for. Things change and now, it’s time to be focused on where they’re searching and
An Ultimate Guide to Ranking in Google’s AI-Powered Search
Google still handles about 90% of global searches. But with AI Overviews (SGE, Search Generative Experience) taking centre stage, visibility now goes to pages that
SEO, AEO, and GEO: Integrating Strategies to Maximise Visibility
Search is no longer a single stage. People move from classic results to instant answers and AI-written summaries in seconds. Brands seeking support face the
