BG Berlin
700% Increase in Revenue
About BG Berlin
BG Berlin is a premier luggage brand offering high-quality, ultra-light, and durable travel bags. They cater to young travellers, families, and professionals. With products ranging from suitcases to backpacks, BG Berlin makes your journey is stylish and hassle-free.
370%
Increase
In Ad Conversion Value
350%
Increase
In Organic Clicks
77%
Increase
In Website Purchases
Our Challenge
BG Berlin did struggle to strengthen its digital footprint, and Vidi Digital chimed in to help. Our marketing experts identified the following challenges.
- SEO Challenges
- Keyword Competition: High competition for popular keywords made it tough to rank on search engines.
- Content Quality: Lack of engaging content impacted discoverability of the brand online.
- Technical SEO: Issues like slow website speed and poor mobile optimisation hurt their search rankings.
- PPC Challenges
- High CPC: The cost-per-click (CPC) for travel-related keywords was very high, leading to expensive ad campaigns.
- Ad Relevance: Matching ads with user intent was challenging.
- Budget Management: Balancing spending between various ad platforms was tricky.
How We Fixed it
Vidi Digital executed effective SEO and PPC campaigns, which included the following:
- SEO:
- Using less competitive keywords to improve ranking.
- Creating useful & quality content to boost visibility.
- Enhancing website speed, optimising for mobile, and fixing other technical issues.
- PPC:
- Finding cost-effective keywords to lower CPC.
- Crafting ads that better match what users are looking for.
- Managing the budget smartly across different ad platforms.
The Outcome
Vidi Digital executed effective SEO and PPC campaigns, which included the following:
- PPC
Vidi Digital ran PPC campaigns on both Google Ads and Meta Ads platforms. The results show significant improvements and successes for BGBerlin.
a. Better Conversion with Google Ads:
Over a 90-day period, Google Ads showed excellent results. Comparing the week of July 15, 2024 to April 15, 2024, there was a noticeable increase in conversion value and clicks. Costs were well-managed, resulting in a higher conversion value per cost, indicating better performance in July.
There was a peak in performance during the week of July 8, 2024. The conversion value increased 370% between January and July. Over a period of 180 days, there were 14,000 clicks, an increase of $16,100 in conversion value, and costs were $3,420, giving an impressive conversion value/cost ratio of 10.93.
b. Improved Website Purchases with Meta Ads:
Meta Ads also showed significant improvement over the last 70 days. There were 305 purchases, a 2,200% increase from the previous period. The return on ad spend (ROAS) was 13.95, which means for every dollar spent, nearly $14 was earned.
And in the last 150 days, there were 338 website purchases, a 77% increase. The ROAS was 11.79, showing effective ad spending and more sales.
Vidi Digital’s ad management led to these impressive results. With higher conversion values, more clicks, and better ad spending, these campaigns successfully boosted BGBerlin’s engagement and revenue.
2 SEO
a. Increase in Organic Clicks:
With Vidi Digital’s SEO campaign, clicks have steadily increased, demonstrating the campaign’s success. The general trend is upward, with a whopping 350% increase in organic clicks between September and August.
This suggests that Vidi Digital’s SEO strategy has been effective in driving more traffic to websites. The steady growth in clicks shows that the campaign is attracting more visitors, making it a successful effort in boosting online visibility and engagement.
Better SEO Performance:
This graph shows the success of an SEO campaign by Vidi Digital. Over time, both clicks and impressions have steadily increased. The campaign has led to 30.1K clicks and 924K impressions in total. The average Click-Through Rate (CTR) is 3.3%, which is good enough to attract quality traffic. These figures indicate a well-executed strategy, bringing more visibility and engagement to the client’s website.
Vidi Digital’s campaign also helped with improving the revenue for BG Berlin, the highest being in July. This suggests that the campaign effectively boosted sales during these months. Throughout the campaign period, there have been significant spikes in revenue overall. In addition to better traffic and engagement, Vidi Digital’s strategies has also helped drive higher sales for BGBerlin.
Wrapping Up
If your business is struggling to capture leads or improve engagement, talk to the experts at Vidi Digital.
Our powerful marketing strategies will give you fruitful results that exceed your expectations!
Join Hands with Us to Get Results Like These!
Schedule An Appointment to Create a Very Nice Lift in Organic Traffic!
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