Mayfair Hotel & Gardens
400% Increase in Organic Traffic
About Mayfair Hotel & Gardens
Mayfair Hotel & Gardens is an all-inclusive resort located in the heart of Paphos, Cyprus. Offering both 4-star and 3-star accommodation options, the hotel is ideal for families and travellers seeking comfort and convenience. Guests enjoy access to a range of amenities, including multiple dining options, pools, a gym, and live entertainment. The hotel prides itself on creating memorable holiday experiences for guests of all ages.
400%
Increase
In Organic Traffic
350%
Boost
In Search Engine Visibility
5
Keywords
In the Top 10 Spot, 16 in the Top 20!
The Challenge
Despite its success and prime location in Paphos, Mayfair Hotel & Gardens wanted to enhance its digital presence. This issue limited its ability to attract new guests and compete in the crowded hospitality market. Some issues included poor keyword optimisation and a lack of quality content.
Additionally, their website was not ranking well on search engines, making it difficult for potential customers to find them online. They needed a strong SEO strategy to increase visibility and improve their online reputation.
The Solution
Vidi Digital stepped in with a comprehensive SEO campaign designed to address these challenges. We began by conducting a thorough audit of the hotel’s website to identify areas for improvement. This included:
- Optimizing existing content with relevant keywords
- Creating high-quality backlinks
- Enhancing Google Business Profile and
- Generating new, engaging content
As a result, the hotel’s search engine rankings improved significantly, leading to increased organic traffic and bookings.
The Results:
Vidi Digital executed effective SEO and PPC campaigns, which included the following:
- Boost in Organic Traffic:
Since the execution of Vidi Digital’s marketing campaign, traffic for Mayfair Hotel & Gardens has significantly improved, especially through organic search. Since January, organic search traffic has surged by 400%, reaching its highest point in September. Vidi Digital’s SEO strategies played a crucial role in optimising the hotel’s visibility on search engines, driving more potential customers to the site without paid advertising.
While other channels like Paid Search, Direct, and Social saw minimal growth, organic search experienced steady and sharp increases. Vidi Digital’s expertise in SEO clearly boosted website traffic, positioning Mayfair Hotel & Gardens to capture more organic visitors and improve overall online performance.
2. Better Organic Clickthrough Rate
Optimising the website for search engines steadily increased clicks and impressions over time. The graph shows consistent engagement, with total clicks reaching 11.5K and impressions at 448K. Vidi Digital’s efforts improved the hotel’s online visibility, resulting in a higher average position of 24.5 and a 2.6% CTR. Their focus on organic traffic ensured sustained visitor interest without relying on paid advertising, demonstrating the power of personalised SEO.
More Calls from Google Business Profile
By optimising Mayfair Hotel’s GBP, the number of calls made from the business profile increased steadily from April to July 2024, indicating growing customer engagement. Starting at a lower point in April, the calls rose slightly in May, then more steeply in June, and levelled off somewhat in July, reaching a total of 824 calls.
Similarly, the number of calls made from the business profile increased sharply from April to May 2024 and then remained steady through June and July, reaching a total of 439 calls.
This upward trend highlights the effectiveness of Vidi Digital’s SEO strategies in driving organic traffic, leading to increased customer inquiries.
Wrapping Up
Vidi Digital’s comprehensive SEO strategy significantly enhanced Mayfair Hotel & Gardens’ online presence and improved customer engagement over time.
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