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Google’s Query Matching Update – What Does It Mean for PPC Campaigns
Google’s recent query-matching update has sparked significant interest and positive reactions within the PPC community, signalling important shifts in how advertisers manage their campaigns. Here’s
New Google Ads Performance Max Updates – How to Optimise Your Ad Strategy
Google Ads continues to evolve with new updates to its Performance Max (PMax) campaigns, introduced in 2021 and refined over time to enhance ad effectiveness
How to Get Your Blog Featured on Google’s Discover Feed
Getting your blog featured on Google’s Discover Feed can significantly boost your traffic and visibility. This powerful platform curates personalised content for users based on
How to Leverage Email Marketing to Drive In-Store Traffic in 2024
Today, businesses seek innovative strategies to attract customers to their physical stores. Email marketing in Cyprus is a powerful tool for achieving this goal, offering
How Google Measures Search Quality
Google’s recent query-matching update has sparked significant interest and positive reactions within the PPC community, signalling important shifts in how advertisers manage their campaigns. Here’s
4 Google Merchant Centre Mistakes That Can Hurt Your E-Commerce Business
Google Merchant Centre is a crucial tool for e-commerce businesses, allowing them to showcase their products across Google’s platforms. However, mistakes in managing your Merchant
