Technometalliki
67% Increase in Overall Search Engine Visibility
About Technometalliki
Technometalliki is a prominent player in the metal construction and decorative applications industry. The company was founded in 1999 and has since grown to occupy a 600 m² facility in the Aradippou Industrial Area.
With a focus on creating high-quality, durable metal constructions, Technometalliki has is acclaimed for their professionalism, modern design, and ssuperior craftsmanship. Over the past 23 years, Technometalliki has built a reputation for producing metal constructions that exceed customer expectations.
85%
Visibility
In Search Engines
600%
Increase
In Organic Traffic Over a Year
32
Keywords
In the Top Spot!
The Challenge
Despite its success, Technometalliki faced several challenges when it came to its internet presence. The company realized that its online footprint was not as robust as anticipated. This was impacting its ability to attract new customers and showcase its impressive portfolio of work. Some common challenges were as follows:
- Low Organic Traffic: Their website was not attracting enough visitors from search engines.
- Poor Online Visibility: The company’s online presence was not prominent enough, making it difficult for potential customers to find the company.
- Under-optimised Website Content: The company’s website content lacked the SEO optimization required to improve search rankings.
Technometalliki approached Vidi Digital to help expand their digital footprint and enhance their online presence.
How We Solved it:
Vidi Digital implemented a comprehensive SEO campaign to address these challenges. We defined the following objectives:
- Increase organic traffic
- Improve online visibility
- Leverage Google Business Profile to acquire more leads
The Outcomes
The results of our customized digital marketing campaign were overwhelmingly positive.
- Increase in Website Traffic:
Vidi Digital’s marketing campaign for Technometalliki helped grow Organic Search traffic by about 600% in a year, proving the effectiveness of the personalized SEO strategy. Direct traffic also increased steadily, reflecting strong brand awareness and direct marketing. Although Referral and Unassigned channels stayed the same, the overall increase in traffic proven to be beneficial for the business overall.
2. Rise in Organic Google Search Clicks:
There was a sharp increase in Organic Google Search clicks, from almost zero in April to over 800 by July, thanks to Vidi Digital’s effective SEO strategy. After a peak in October, clicks remained consistently high, indicating sustained success. Our SEO efforts did help enhance visibility and attract more visitors through optimized search engine performance.
Google Search Console suggests that the keywords “prefabricated houses Cyprus” and “prefab houses Cyprus” generate most organic clicks, representing high user interest in prefabricated housing. We further optimised the SEO campaign by creating content related to prefabricated houses, which brought in great results.
3. Growth in Business Profile Calls:
Following Vidi Digital’s campaign, there was a steady increase in calls from Technometalliki’s Google Business Profile, starting from March 2024 to April 2024. Despite some fluctuations, calls rose again to 18 by July. The total of 93 calls indicates our successful efforts in driving customer inquiries and interactions.
Wrapping Up
Technometalliki’s partnership with Vidi Digital proved to be a game-changer.
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