Cyprus SEO – 5 Things to Check if Your Website’s Google Rankings Drop

If you have a website, you know how important it is to maintain a high Google ranking. When your website’s ranking drops, it can be frustrating and worrisome. However, there are steps you can take to identify the problem and restore your ranking. Here, Cyprus SEO experts will discuss five things to check if your website’s Google rankings drop.

1. Google Algorithm Updates:

One reason your website’s ranking may drop is due to a change in Google’s algorithm. Google frequently updates its search algorithms to provide users with more accurate and relevant search results. If your website has been affected by a recent update, it is important to identify the changes and adjust your SEO strategy accordingly. You can find information about Google’s algorithm updates on their official website.

2. Technical Issues:

Another reason your website’s ranking may drop is due to technical issues. Technical issues such as broken links, slow loading speeds, or errors in the website’s code can negatively impact your website’s SEO. Therefore, it is important to regularly audit your website for technical issues and fix them promptly.

3. Duplicate Content:

Duplicate content can also negatively impact your website’s ranking. If your website has multiple pages with identical content, Google may view this as spam and penalise your website. Use tools like Copyscape to check for duplicate content and make necessary changes.

4. On-Page Optimisation:

On-page optimisation is an important aspect of SEO in Limassol. If your website’s on-page optimisation is not up to par, it can negatively impact your website’s ranking. Check your website’s title tags, meta descriptions, header tags, and content for optimisation. Ensure your website’s content is relevant and valuable to your target audience.

5. Backlink Quality:

Backlinks are a significant factor in determining your website’s ranking. If your website has low-quality or spammy backlinks, it can negatively impact your website’s SEO. Get help from SEO Nicosia professionals to identify low-quality backlinks. They will conduct a detailed backlink audit, find low-quality backlinks, and disavow them.